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The URBN range or rods are made for the angler who doesn’t need platforms to fish from and over hanging trees as features, the concrete jungle is your playground. These rods cover all lure fishing scenarios with colour coded cosmetics to help you identify your weapon of choice.
Easy to install: corkscrews or spikes are pre-tensioned to keep the bait safe and firmly on the wire. Can attach the bait to the hook with just simple steps, bring you more convenience
Miuras Mouse was designed by an Italian lure builder named Maurizio Carini and it's been on the market for several years with an extreme amount of big pike on its record. After the victory in FLY VS JERK 10 for Stefan Trumstedt and Pierre Monjarret, who caught a 127 cm/13,88 kg and a 114 cm/10,6 kg pike on the Miuras Mouse
A deadly bait for lethargic bass looking for an easy meal, the Westin CreCraw is part crawfish, part creature bait. Up top, its swimming claws move independently of one another, and start creating action as soon as the bait hits the water. Meanwhile, fluttering tentacles and legs create a lifelike action teasing bass and many predators into a big bite
The Hostagevalley Shad Spotted Bullhead convinces with its breathtaking design and the individual running shape. The special shape and the large, rectangular paddle detail create a strong rolling action
The Hostagevalley Shad Spotted Bullhead convinces with its breathtaking design and the individual running shape. The special shape and the large, rectangular paddle detail create a strong rolling action
The Hostagevalley Shad Spotted Bullhead convinces with its breathtaking design and the individual running shape. The special shape and the large, rectangular paddle detail create a strong rolling action
The Hostagevalley Shad Spotted Bullhead convinces with its breathtaking design and the individual running shape. The special shape and the large, rectangular paddle detail create a strong rolling action
Miuras Mouse was designed by an Italian lure builder named Maurizio Carini and it's been on the market for several years with an extreme amount of big pike on its record. After the victory in FLY VS JERK 10 for Stefan Trumstedt and Pierre Monjarret, who caught a 127 cm/13,88 kg and a 114 cm/10,6 kg pike on the Miuras Mouse
Originally, “Do-Live Stick” was not developed to be used as back slide hook setting. But inserting the hook from rear part makes “Do-Live Stick” slide backward and proved to catch many fish. So it is becoming famous as back slide bait.
This slim and slender lure is sure to have your target fish drooling with its enticing wriggling action that is incredibly effective at many different retrieve speeds. It is a smaller brother to the existing 22cm and 27cm versions of this lure, but its small size gives it a little more versatility
The legendary Fox Rage Spikey Shad is now available in multi Ultra UV colour packs across three sizes.
Frogs are everywhere and they are high on the menu of many predators, which is why the brand new IRIS The Frog is going to be a hit
Perfect lure for all predators. Especially for fishing in shallow bays overgrown with reeds. With double hook 5/0.
Kinetic Charmy R2F Designed by pros, the Kinetic Charmy offers a meaty profile with a high-action tail that brings the extra bites needed to score your limit. Thread it onto a jig head—you'll love how it looks in the water, and so will the fish. Ready to fish!
Ultra UV lures will give you the visual edge in your lure fishing.
This slim and slender lure is sure to have your target fish drooling with its enticing wriggling action that is incredibly effective at many different retrieval speeds. It is a smaller brother to the existing 22cm and 27cm versions of this lure, but its small size gives it a little more versatility.
The Kinetic Playboy is a soft shad designed to catch more and bigger fish. Everything about the Kinetic Playboy, from its lively action to its lifelike colours, is calculated to improve your on-the-water success. Rigged with Mustad hook and zinc jig head. Ready to fish!
Kinetic Jighead Screw In Fishing with softbait is fun but can be a little difficult. Your equipment is either good and practical or just a mess. With this super smart Jighead Screw In, you´ll get on of the quickest and simplest method to rig any type of softbait lure. Just attach your stinger hooks first - and start screw it in! Lead free screw in Jighead
The key to success most often lies in the flexibility of the angler and the ability to adapt to changing water conditions. Having Action Fin Shad in our assortment, we will be able to count every trip as successful. It perfectly imitates a white fish, effectively attracting virtually all predators. It produces intense vibrations thanks to the special...
Savage Gear 3D Burbot Shallow Lure, A super realistic Burbot imitation, based on a 3D Scan of a real burbot rigged for shallow fishing. Incredible curtail swimming action, that can be fished dead slow, and with a perfect balanced slow sink rate